New Fair and Lovely Advanced Multivitamin Cream

New Fair & Lovely Advanced Multivitamin is not just a cream,

it’s a fairness treatment!

Mumbai, May 11th, 2012: An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata and 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone Treatments.

Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin’ – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!

New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.

Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, “At Unilever, we recognize the dynamic beauty landscape and the skin requirements of Indian women. We continue to evolve our product technologies using advances in science and our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives and sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven ’expert treatment like’ benefits to our consumers that’ll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.

Here’s how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:

Problem	Ingredient	How does it work
Marks	Vitamin B3 and Vitamin C	It targets marks like a laser treatment. These actives work on melanin at the source and lighten existing marks. They also prevent new marks from appearing.
Sun tan	Hydroxystearic acid , Vitamin B3 and Vitamin C	It targets sun tan like a face polish treatment. These actives stimulate skin cell turnover, promote skin renewal and thereby gently remove the effect of sun tan.
Dullness	Hydroxystearic acid and Vitamin B3 and Vitamin C	It targets dullness like a face peel treatment. These actives remove dull dead cell layers of skin and promote new skin generation for renewed glow.
Dark circles	Vitamin E and Vitamin C	It targets dark circles like an antioxidant treatment. These actives reduce free radical damage to the skin, thereby effectively reducing dark circles.
Skin colour	Vitamin B3, B6, Vitamins C and E	It lightens skin colour like a vitamin mask. These actives penetrate into the skin layers to lighten skin colour from deep within the epidermis.

* Based on consumer study, 2012.

’Fairness treatments’ refers to treatments in the cosmetic domain.  Results not equal to clinical/ invasive treatments. Cosmetically targets the same flaws as above treatment

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About Fair & Lovely:

Developed in 1975, Fair & Lovely is the World’s No1 fairness cream and HUL’s largest skin brand with a presence in over 30 countries. Fair and Lovely’s fairness technology is known to be the best in the world and the brand is continously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for “beauty that empowers a woman to change her destiny”.

Additional Findings:

66% of women in Mumbai are concerned about sun tanning

84% women in Indore believed dark spots are their major skin concern

50% women in Mumbai believed that dark circles are what they struggle with

About Hindustan Unilever Limited:

 Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.