Wednesday, February 8, 2012

The Body Shop launches ChocoMania, Nutriganics Drops Of Youth and Born Lippy

Introduction

Looking for a new you to accompany the new year? You’re in the right place. In 2012, The Body Shop is bursting with fresh colours, luxurious textures and fairly traded products that give back to the community as much as they help you look – and feel – great.

With innovation, community and natural beauty at our heart, there’s never been a better Time to discover everything we have to offer.

With Valentine’s Day drawing nearer, thoughts of true romance are front of mind – and what Better way to celebrate than with the food that has inspired countless love affairs throughout

History?

This February, The Body Shop is proud to launch Chocó mania, a lavish celebration of The timeless ingredient that continues to capture our hearts and our imaginations today. From classic ingredients to cutting edge science, The Body Shop is also breaking new ground with Nutriganics™ Drops of Youth. An addition to our very first certified organic skincare range to help fight first signs of ageing, Nutriganics™ Drops of Youth is our most potent skincare
Offering yet.
If it’s lip care that you’re after, then Born Lippy delivers. With a pop of colour and a splash of moisture, Born Lippy bursts into 2012 with a bold new image, fresh new formats and Louder-than-life, Pop Art inspired packaging. Got an opinion? Shout it out loud! Born Lippy is fun, cheeky and uncompromising – just like you!


NATURE’S WAY TO YOUNGER, SENSUAL & KISSABLE YOU!


NEW CHOCOMANIA

For over 3,000 years, chocolate - like gold - has had universal appeal. From kings and queens, to laborers and laymen, chocolate has inspired, tempted and tantalized. Once the culinary privilege of the wealthy and famous, chocolate has worked its way into our hearts and lives. And for the chocoholics amongst us, we’ve got some news to get your blood racing: our new Chocó mania bath & body range is here.
Just in time for Valentine’s Day, Chocó mania is a decadent, sensuous and indulgent range guaranteed to plunge you, your skin and your senses straight into chocolate heaven. Sin free, pleasure rich and oozing with luxurious texture and fragrance, Chocó mania is irresistible.

With its rich and sumptuous texture, Queen of the Chocó mania range is Chocó mania Body Butter. “Inside every pot is an exclusive formula of 12 Community Fair Trade Ingredients from around the world - making this the most lavish Body Butter from The Body Shop to date. Smooth and seductive, Chocó mania Body Butter simply melts into the skin, combating dryness with 48 hours of intensive moisturisation and releasing a heavenly chocolate fragrance that will make you smell good enough to eat. Can’t get enough? We understand. Thankfully, there’s a whole Chocomania range to enjoy, so you can indulge in the delicious fragrance and sumptuous textures in as many ways as possible. Now, that’s pure luxury.



THREE STEPS TO CHOCOLATE HEAVEN THIS VALENTINE’S DAY:

1. SCRUB: Chocó mania Body Scrub – For a smooth honeyed finish, step into the bath or shower with this chocolatey body scrub which provides expert exfoliation

2. CLEANSE: Chocó mania Shower Cream – Cleanse all over with our creamy body wash that leaves skin supple, cleansed and moisturized. Chocó mania Heart Soap Bars – These heart-shaped soaps are perfect for Cleaning in the shower or just keeping hands soft, cleansed and sweet-smelling

3. MOISTURISE: Chocó mania Body Lotion – A sophisticated light cream body moisturiser for quick and gentle hydration for a silky, smooth finish Chocó mania Body Butter - For when a light touch isn’t enough...a hit of rich, decadent chocolate and luxurious fragrance, this Body Butter provides
48 hours of intensive moisturisation. Chocó mania Lip Butter – Keep temptation at arm’s length by keeping this Lip Butter in your handbag. Delivering soft and silky lips with an intensive,
Chocolate, creamy balm, it’s almost good enough to eat...just don’t leave it near your lips too long or you might just be tempted!


CHOCOLATE TIMELINE

2000 BC:  Amazon: Cocoa, from which chocolate is created, is said to have originated in the Amazon at least 4,000 years ago.

300 AD:  Maya Cult re Cocoa, from which chocolate is created, is said to have Originated in the Amazon at least 4,000 years ago.

1200:  Aztec cultu re : The Aztecs attributed the creation of the cocoa plant to their god Quetzalcoatl who descended from heaven on a beam of a morning star carrying a cocoa tree stolen from paradise.

1492: Columbus Returns in Triumph From America King Ferdinand and Queen Isabella were presented with many strange and wonderful things… including a few dark brown beans that looked like almonds.

1625: Cocoa Beans are Currency in Spain to 200 small cocoa beans were valued at 1 Spanish real, or 4 cents.

1704: The Germans Impose a Tax on Chocolate. Chocolate makes its appearance in Gemany, and Frederick I of Prussia reacts by imposing a tax.

1765: First Chocolate Factory In the USA The production of chocolate proceeded at a faster pace than anywhere else in the world.

1830:  The Drink Became a Confection Solid eating chocolate was developed by J. S. Fry and Sons, a British chocolate maker.

1857: Ghana Develops into an Important Producer. A Portuguese Baron takes the cultivation of cocoa to the African Continent. Members of the Basle Mission in Ghana encourage the growth of this emerging crop, and farmers turn Ghana into one of the most important producers.

1925:  Cocoa is Big Business The New York Cocoa Exchange, located at the World Trade Center, was born so buyers and sellers could get together for transactions.

2012:  The Body Shop launches Chocó mania, a decadent range of chocolate-inspired bath and body range including Chocó mania Body Butter, made from 47% cocoa butter and providing 48 hours of moisturisation.

NEW NUTRIGANICS™ DROPS OF YOUTH FROM THE BODY SHOP

Science, nature and technology join forces in the latest skincare offering from The Body Shop, with the launch of Nutriganics™ Drops of Youth. Utilising the very latest in plant stem cell technology to help combat first signs of ageing,

Nutriganics™ Drops of Youth is our certified organic alternative to anti-ageing potions. Drop by drop, Nutriganics™ Drops of Youth enhances surface skin renewal, the skin’s natural process of replacing the uppermost dead cells with the new ones beneath. Day by day, Nutriganics™ Drops of Youth reveals smoother, fresher and healthier looking skin. Shed your old skin and step into a new, revitalized you.

Nutriganics™ Drops of Youth can be used in combination with serum, or added to a moisturiser day or night to give a surge of hydration and kick start the cell repair process. Simply massage two to three drops into skin and allow the concentrate to sink in for a few seconds before applying your usual moisturiser or serum.


NATURE’S POWER, HARNESSED

Nutriganics™ Drops of Youth harnesses the power of plant stem cells harvested from criste-marine (Crithmum maritimum), which grows on the rocky Britanny coastline. Able to survive in the most demanding conditions, criste-marine thrives in dry and inhospitable environments, Sustaining itself by absorbing nutrients from the very air around it. Fortifying Nutriganics™ Drops of Youth is extract of beech bud, with its rich concentration of minerals, trace elements, enzymes and vitamins.
Nourishing, enriching and stimulating, Nutriganics Drops of Youth is a botanical powerhouse. As part of the Nutriganics range, a minimum of 98% of Nutriganics™ Drops of Youth ingredients are derived from natural origins. Silicone and paraben free, Nutriganics contains 20% organic ingredients to deliver natural beauty, naturally.

DID YOU KNOW?
NutriganicsTM Drops of Youth contains Community Fair Trade organic babassu oil from the COPPALJ co-operative in Maranhão, Brazil. Our trade has helped to empower the women of this collective by turning the traditionally female occupation of shelling and pressing Babassu nuts into a key source of income.
Its 150 members now have a greater say, and new standing and respect in their communities.

THREE STEPS TO SMOOTHER-LOOKING SKIN THE NUTRIGANICS WAY

Banish fine lines and reveal a fresher, younger you using Nutriganics, our certified organic range designed to help combat the first signs of ageing.
CLEANSE: Wash your face morning and night with Nutriganics™ Foaming Facial Wash to remove impurities, dirt and grime.
MOISTURISE: Follow with Nutriganics™ Smoothing Day Cream and Smoothing Night Cream for complete round-the-clock care.
TREAT: Apply Drops of Youth before your usual moisturiser or serum, as a supplement to your daily regime. Use Smoothing Serum when you need extra hydration and Smoothing Eye Cream for more targeted care. Nutriganics™ Smoothing Mask also makes a great weekly treat.
New Born Lippy from The Body Shop

Let your lips ‘pop’ with colour! Born Lippy bursts back onto the scene this year to moisturize lips and give a splash of color and flavour. Flaunting six new lip balm sticks and a playful redesign of the popular Born Lippy jars, Born Lippy is cheeky, daring, and bold. Got an opinion? Shout it out loud with Born Lippy!

Run-of-the-mill lip balms move over! Born Lippy expertly marries superb hydration with a touch of sheer colour. Enriched with Community Fair Trade ingredients, thirsty lips are treated to a healthy shot of moisture...and with so many delicious flavors, you’ll want to collect them all. Stick or pot, the choice is yours. Make a statement with your selection and let your personality shine through! Which one will you choose today?



The Stick
Young and fresh, these brand new, juicy and delicious lip balm sticks will truly make your pout ‘pop’ with six delicious flavours. Pomegranate, Strawberry, Plum and Pink Berry will leave a lingering sweetness on your lips, while the indulgent Lychee and Toffee are sensationally sweet. With their fashion-forward packaging, these sticks look as great in your handbag as they do on your lips.

The Body Shop has given Born Lippy jars a bold make-over, revitalizing the ever popular flavors of Strawberry, Raspberry, Passion Berry, Watermelon, Pink Guava and Satsuma, giving you a touch of colour with a burst of moisture – gorgeous lips start here!
Priced at Rs.345

What does your Born Lipy say about you?

According to ancient tradition, your favorite fruit says more about you thank you think! How will you shout it out loud? Pomegranate Exotic and outlandish, you have a unique way with words

Raspberry:  Charming and accommodating, what you have to say will always please others

PLUM: A mysterious girl, with many secrets to share... what will you tells today? Passion berry you’re the flirtatious type who likes to tease

PINK BERY: The classic character with a twist, you’ll conform... and then confront!

Satsuma: Fiercely loyal, you’ll protect those around you with strong words and a loud roar!

Toffee: Caring and nurturing, what you have to say is for the best of others

Watermelon:  Cheerful and happy, you’ll shout, laugh and giggle

LYCHEE: Playful as a kitten, you play word games all day

PINK guava: Going somewhere? You’re adventurous and outgoing... and have opinions to match

DID YOU KNOW?

Born Lippy contains Community Fair Trade beeswax which comes from the mountain forests of the Adamaoua Region of Northern Cameroon, where beekeepers have been harvesting honey from wild forest bees for at least two centuries. Since 2007, The Guiding Hope organisation - supported through our Community Fair Trade programme - has enabled traditional beekeepers to increase the quality and variety of what they sell, and set up a system of ethical trade in which everyone is paid a fair price. Five per cent of Guiding Hope’s profits go back to the beekeeping communities through their charitable arm, The Hope Foundation. Born Lippy also contains Community Fair Trade Marula Oil supplied by the Eudafano Women’s Co-operative of Namibia, helping them to gain economic independence and a new found self-esteem.

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