Restore the beauty of your mane with L’Oreal Professionnel’s Hair Spa

~A complete solution for strong, nourished, beautiful hair~

Mumbai, August 31, 2011—

So you are nearing your big day and keeping all the minute details in consideration. From your gorgeous dress to your beautiful skin everything is planned.  Then why not consider your hair! The beauty quotient lies is theHair spa that can be done regularly in the months leading up to the wedding to ensure brides have fabulous hair on their special day!

Based on the 3-stage sensory spa system - purify….treat ….refresh…the service helps to  rejuvenate and restore the natural beauty of your tresses by adding shine, body and a complete sense of well-being. The luxury treat allows you to sense the nearing of your special day with its exemplary step by step procedure.

Let your hair not look lifeless, dry and rough on your perfect, special day.  Visit a L’Oreal Professionnel salon for a complete hair makeover.

Hair Spa service by L’Oréal Professionnel is a well-being oriented massage treatment that treats various hair and scalp conditions, while providing a highly sensorial and a relaxing experience.

A complete solution for every scalp and hair need, the experience begins with an in-depth hair and scalp consultation and diagnosis followed by the treatment.

There are 4 different types of Hair Spa treatments that address different hair needs;

·         Nourishing Treatment – for dry to very dry hair

·         Smoothing Treatment – for frizzy, unmanageable hair

·         Revitalising Treatment – for normal, fine hair types and Repairing

·         Treatment – for damaged, extremely sensitized hair.

The treatment begins with a relaxing shampoo-massage to cleanse external aggressions calming the senses. The appropriate creambath as per hair type and requirement is then mixed with a hair spa concentrate which as per the scalp condition or scalp concern. This is then followed by a relaxing and invigorating massage that lasts up to 20 minutes. Steam or a hot towel wrap is then used for 8-10 minutes for the product to work and nourish the hair.

It ends with the 3^rd segment of the spa system letting a gush of freshness, provided by the Energising Scalp lotion that also works as preventive care from dandruff.

The service is completed with a blow-dry and styling.

So all the Bride to Be’s get L’Oreal Professionnel’s Hair spa  done regularly in the months leading up to the wedding to ensure you have fabulous hair on your special day!

About L’Oreal Professionnel

L'Oréal Professionnel is the partner brand of the world's leading hairdressers, providing new business and creative development opportunities through cutting edge products, advanced education and access to a world-wide network of the greatest hairdressers. 

With products & services that combine L'Oréal Laboratories' expertise and safety, with an in-depth understanding of hairdressing techniques and fashion trends, the brand provides inspiration to hairdressers across the world to create international hair fashion trends, in keeping with its motto "Dream. Excel. Succeed… Together".

In India since 1997, L'Oréal Professionnel has been partnering the Indian hairstylists' fraternity, to pioneer the development of the hairdressing industry, as a whole. Available in the salons of the world's greatest hairstylists, L'Oréal Professional's comprehensive international range created exclusively for in-salon usage and retail via salons - across Color, Texture, Care and Styling products – includes specific references that have been tailor-made to meet the ever-evolving needs of the Indian consumer.

L’Oréal Paris Celebrates 40 Years of its Landmark Signature: “Because I Am Worth It"

4 Words, 4 Decades and the Story of a Legendary Slogan that has Revolutionised the Way Women Think About Themselves

Mumbai, 16 March 2012: For the last 40 years, women from all over the world have been uttering a landmark phrase: “Because I’m Worth it”. These four timeless words are a reflection of women’s potential to express themselves. They give every woman the right to be whoever she wants to be, and reinvent herself in any way she wants: a reflection of the social progress that women have made over the past 40 years. Today, the signature embodies the notion of women’s emancipation and empowerment, and remains more than ever modern, inspiring and faithful to all women’s aspirations.

A success story for the L’Oréal Paris brand, the signature was first written in 1971 by copywriter Ilon Specht. Written strictly from a woman’s point of view the ad broke new ground at a time when a social revolution and a new spirit of feminism was in full swing. Almost the minute the ad hit, it became clear that these four words had struck a chord. For the first time the message was all about what women thought; it was about her self confidence, her style her decision.

Nathalie Gerschtein, Director of L'Oréal Paris in India says, “Our legendary signature – “Because you’re worth it”, has empowered women over the past 40 years. L’Oréal Paris is not just a leading beauty brand, but also a brand that embodies self-confidence and empowerment. Today, being a L’Oréal Paris woman means being an individual with a charismatic personality, a determined outlook and a strong personality.”

“Because I’m Worth it” has become part of our social fabric: these timeless words have entered our collective language. In India, the slogan resonates stronger than ever and has been brought to life for over a decade by L’Oréal Paris brand ambassadors Aishwarya Rai Bachchan, Sonam Kapoor & Freida Pinto. Dedicated to celebrating the diversity of beauty, the values of the brand shine through in its choice of ambassadors from across the globe. From Aishwarya Rai  Bachchan, Sonam Kapoor, Eva Longoria, Frieda Pinto, Beyonce, Jane Fonda, Jennifer Lopez, Aimee Mullins and Gong Li - this varied and talented group of women symbolize the synergy between products of superior effectiveness and outstanding personalities, centered on a single strong affirmation:  “Because I ‘m worth it”

To celebrate the 40th Anniversary of its legendary signature, “Because I’m Worth It”, L’Oreal Paris, in association with Femina, is hosting the ‘L’Oréal Paris Femina Women Awards 2012’ on March 22nd in Mumbai. The awards will celebrate and honor the most accomplished women in for their talents, grace and ability to inspire. Taking this sentiment further, and to celebrate 40 years of a timeless slogan, L’Oréal Paris has initiated the ‘Who’s Worth it to You?’ contest, wherein one can nominate that extraordinarily special woman in their lives, who’s worth it to them. 10 entries will be shortlisted from which the jury of the L’Oréal Paris Femina Women Awards 2012 will choose one winner. The winner will be a guest of honour at the L’Oréal Paris Femina Women Awards 2012 award ceremony.

To participate in the ‘Who’s Worth It To You’ contest log onto Lorealparisindia on Facebook and lorealparis.co.in. One can also participate by filling out the forms available at all the L’Oreal Paris counters/outlets across India.  

About L’Oréal Paris:

Present in more than 120 countries, L'Oréal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent.  Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 haircare, Youth Code, Hydrafresh, Volume Million Lashes Mascara, Colour Riche lipsticks and True Match foundations.

L'Oréal Paris truly believes that, whatever your age, gender, ethnicity or look, "you're worth it".

Be Infallible in Love this Valentine’s Day with L’Oreal Paris

Rejoice the season of Love with Infallible make up amidst a Parisian ambiance

Mumbai, February, 2012: Love is for all seasons and without reason. Yet once a year, comes a day that resonates the sound of beating hearts across the globe. Valentine’s Day brings with it feelings of anticipation and hoping that you look your best for the one you love. Getting ready for the perfect evening is a daunting task.

L’Oréal Paris is here to lend you a hand and ensure that this Valentine’s Day you are infallible in love! One look at you and he will fall in love all over again... Presenting the L’Oréal Paris Infallible ‘Love in Paris’ make up look inspired by the very essence of amour, set  in one of the most romantic cities in the world; Paris.  

Paris, the city of love, celebrates romance with hi- style and glamour. Who doesn’t want to rejoice love the way Parisians do! To recreate the magic of love, so get ready to sizzle the evening, as L’Oreal Paris introduces a new look especially for Valentine’s Day – Infallible- Love in Paris.

And to bring alive the true experience of Paris for all the lovers across India, L’Oréal Paris has gone one step further to bring to you the charismatic ambience of Paris. Picture the joi de vivre of the Champs-Élysées and the Eiffel tower the aroma of a French café with freshly baked baguettes and divine French pastries and you getting a makeover for the perfect Valentine’s Day evening.

Leave your worries aside as L’Oreal Paris expert creates a look using the star products of the month- the infallible range which includes infallible foundation, infallible concealer, the infallible press powder and Infallible Le Rouge. The eyes will be done up with Open eyes pro Eye- shadow, Super Liner 24H and Double-extension mascara.

That’s not all. L’Oreal Paris has some amazing offers as a token of love, which includes:

a) On purchase of L’Oreal Paris Skin and Make Up products worth 1800/-.

Get a free card, on scratching the card get an assured gift. ONE LUCKY WINNER wins AN ALL EXPENSE PAID TRIP TO PARIS FOR TWO, for 3 days & 2 nights,

b) Win a free Eiffel tower keychain, on the purchase of L’Oreal Paris Skin and Make Up products worth 1500/-.

So come, visit the L’Oreal Paris boutique this Valentine’s Day, where the city of love awaits you to dress you up for the perfect evening.