Pune, March 2012: L’OCCITANE, the French Natural Skincare and Beauty Brand announced its entry in Pune with the launch of their first Retail Outlet at Koregaon Park shopping Centre, Pune.
L’OCCITANE offers true beauty and wellbeing through a wide array of Skincare, Fragrances and Body Care products that are natural and authentic, effective and deliciously appealing. These products are formulated with the best knowledge of over 200 ingredients of plant origin and natural essential oils. They bring together nature and research, following the principles of Phytotherapy and Aromatherapy.
Founded in 1976, by Olivier Baussan in a modest setting, L’OCCITANE, today, operates out of more than 1800 boutiques in 90 countries worldwide. In India, L’OCCITANE has a presence in Delhi, Bangaluru, Kolkata, Ludhiana, Mumbai and now in Pune.
L’OCCITANE draws inspiration from the Provence and the Mediterranean.
Speaking on the occasion, Guillaume Geslin, Country Manager, L’OCCITANE India, said, “We are excited to unveil our first store in Pune, known as the cultural capital of Maharashtra. Our aim has been to explore new markets to reach out to our customers in every part of India. Pune has been one of the fastest growing cities in India, and we are delighted to have ventured into this magnificent city. We are confident that we will continue our endeavour to bring the best that L’OCCITANE has, to our customers”.
The new store in Pune is spread over 43,16 square meters and keeping with the synergy of the other L’OCCITANE stores across the globe, it is bathed in warm colors complete with detailed wood finishing which creates a welcoming atmosphere for customers who can unwind and relax to enjoy a true multi-sensorial experience. Across the world L’OCCITANE showcases the same store layout and innovatively designed window dressing that is beautiful and inviting. This signifies L’OCCITANE’s commitment towards superior service and customer satisfaction. The new product launches and offerings are showcased on a monthly basis on the window displays in order to keep the customers up to date with the new arrivals in the store.
The outlet offers a complete assortment of Immortelle Range, Angelica Collection, Shea Range, Almond Range, Cherry Blossom Range, Rose Range, Flora fragrance & make up collection, Delice des Fleurs to name a few as well as the recently launched Lavender Collection. Some of the International Best Sellers like Shea Butter Hand Cream (one tube is sold every 5 seconds in the world), Almond Milk Concentrate, Immortelle Precious Cream, Divine Cream, Aromachologie Repair Shampoo and Verbena Eau de Toilette will also be readily available at the outlet.
The outlet is opened at Unit No. GF 5, Koregaon Park Shopping Centre, Gorpadi Taluka, Pune City-411001, Maharashtra, Ph: 020-30 53 01 06 and is opened 7 days a week from 10.00 am – 10.00 pm.
The story begins in Provence, in 1976, when L’OCCITANE was created by Olivier Baussan. Drawing inspiration from Mediterranean cultures, he developed skincare products and fragrances that were natural and authentic, effective and deliciously appealing.Today, L’OCCITANE expresses its art de vivre and its know-how in its shops devoted to your well-being. L’OCCITANE is a socially responsible company, committed to limiting the impact of its actions and products on the environment. Moreover, we are constantly striving to further reduce this impact. We have never tested our products on animals.From the very beginning, L’OCCITANE has established links beyond the Mediterranean and supported sustainable development programs. One example of this is Burkina Faso, where the company has brought together women's cooperatives around the production of Shea Butter.Today, the L'OCCITANE Foundation (fondation.loccitane.com) continues to support these projects – projects that give the brand its meaning and purpose. We pursue our research with the aim of offering the very best natural or certified-organic products.