New Fair & Lovely Advanced Multivitamin is not just a cream,
it’s a fairness treatment!
Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin’ –
a one-stop, fairness treatment in a tube. It targets marks like a laser
treatment, sun tan like a face polish treatment, dullness like a face
peel treatment, dark circles like an antioxidant treatment and lightens
skin colour like a vitamin mask giving you flawless treatment like
fairness, everyday!
New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.
Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said,
“At Unilever, we recognize the dynamic beauty landscape and the skin
requirements of Indian women. We continue to evolve our product
technologies using advances in science and our interactions with skin
experts around the globe. This product contains a proprietary blend of
fairness actives and sunscreens developed by Unilever. With our latest
launch New Fair & Lovely Advanced Multivitamin, we deliver
clinically proven ’expert treatment like’ benefits to our consumers
that’ll improve multiple dimensions of skin fairness. When used every
day New Fair & Lovely Advanced Multivitamin delivers truly stunning results”.
Here’s how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:
Problem
|
Ingredient
|
How does it work
|
Marks
|
Vitamin
B3 and Vitamin C
|
It
targets marks like a laser treatment. These actives work on melanin
at the source and lighten existing marks. They also prevent new marks
from appearing.
|
Sun tan
|
Hydroxystearic acid , Vitamin B3 and Vitamin C
|
It
targets sun tan like a face polish treatment. These actives stimulate
skin cell turnover, promote skin renewal and thereby gently remove the
effect of sun tan.
|
Dullness
|
Hydroxystearic acid and
Vitamin B3 and Vitamin C
|
It
targets dullness like a face peel treatment. These actives remove
dull dead cell layers of skin and promote new skin generation for
renewed glow.
|
Dark circles
|
Vitamin E and Vitamin C
|
It
targets dark circles like an antioxidant treatment. These actives
reduce free radical damage to the skin, thereby effectively reducing
dark circles.
|
Skin colour
|
Vitamin B3, B6, Vitamins C and E
|
It
lightens skin colour like a vitamin mask. These actives penetrate
into the skin layers to lighten skin colour from deep within the
epidermis.
|
* Based on consumer study, 2012.
’Fairness
treatments’ refers to treatments in the cosmetic domain. Results not
equal to clinical/ invasive treatments. Cosmetically targets the same
flaws as above treatment
-----------------------------------------------
About Fair & Lovely:
Developed
in 1975, Fair & Lovely is the World’s No1 fairness cream and HUL’s
largest skin brand with a presence in over 30 countries. Fair and
Lovely’s fairness technology is known to be the best in the world and
the brand is continously innovating to pioneer the development of
cutting-edge fairness solutions. Today, 250 million consumers across the
globe strongly connect with Fair & Lovely as a brand that stands
for “beauty that empowers a woman to change her destiny”.
Additional Findings:
66% of women in Mumbai are concerned about sun tanning
84% women in Indore believed dark spots are their major skin concern
50% women in Mumbai believed that dark circles are what they struggle with
About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
