Lakme Presents 5 New Shades in Eyeconic Kajal

GOOD NEWS EVERYONE !! 

Lakme Presents New Eyeconic White and 4 other shades of Eyeconic Kajal

After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage'. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

Eyeconic Kajal in White 

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It isdermatologically tested and is safe to apply with its two-way retractable twist-up format.

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”

Green Eyeconic kajal

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

THE CHEAT SHEET ! 

Awaken to the Glow of Gold with New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules

Real gold serum concentrate and a rich vitamin complex infused in little capsules to recapture your youthful radiance.

Ask a woman what bothers her most about her skin and chances are that she will say dryness. It’s true; dryness is a common problem for women, regardless of skin type. However, what they don’t know is that as they age the skin dryness is a symptom and not the problem itself.

At Pond’s, we took up the task to study this deep rooted problem. What we found in our research was startling. The dryness women experience when they are young is different from the dryness when their skin starts ageing. And dry skin is more prone to dullness. So, we asked ourselves, how could we help women combat this dryness and recapture their youthful glow?

The Pond’s Institute knows that dry skin is different and struggles more to recapture the radiance of youth. That’s why Pond’s gold radiance™ Ultra Rich products, infused with real gold serum concentrate, are especially designed for dry skin to provide the extra, rich care it needs to recapture the radiance of youth.

New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules

For the first time from Pond’s, luxurious and high-performance nighttime formulation with real gold serum concentrate and a rich vitamin complex is captured for you in the New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules. As your skin goes through a lot during the day, the little capsule with combined gold serum concentrate and vitamin complex deeply* nourishes dry skin cells overnight. Its anti-ageing ingredient CLA also fights the tell-tale signs of ageing, so that you wake up youthful and glowing.

 

The little capsules are not only effective but also easy to apply. Before going to bed, just break open a capsule and gently massage the rich formulation on your skin with upward circular motion. Use it every evening as part of your daily skin care routine.

The New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules is an introduction to our wholesome range of products. It includes Ultra Rich Day Cream with high performance real gold serum concentrate to keep you glowing through the day. Also, Ultra Rich Serum with potent anti-ageing ingredients gives your skin the extra care it needs to recapture its youthful radiance.

Pond’s recommends using these 3 products together forming your own little regime. It will make sure your dry skin stays deeply nourished and you achieve the best results.

Day Regime: For a glowing start to the day 

Step 1: Get rid of the impurities on your skin with Pond’s gold radiance™ Facial Foam or Self Foaming Cleanser

Step 2: Treat your skin with Pond’s gold radiance™ Ultra Rich Serum and then apply Pond’s gold radiance™ Ultra Rich Day Cream over it.

Night Regime: To recapture youthful radiance overnight

Step 1: Thoroughly cleanse your skin to remove any impurities with Pond’s gold radiance™ Facial Foam or Self Foaming Cleanser

Step 2: Massage your skin with the new Pond’s gold radiance™ Ultra Rich Night Treatment Capsules every evening

The New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules is now available at leading retail outlets across India and priced at Rs. 2499 for 12ml.

So, treat your skin with the New Pond’s gold radiance™ Ultra Rich Night Treatment Capsules and recapture your youthful radiance overnight.

*in epidermal layer of skin

Garnier introduces the Garnier BB Cream

Tired of lugging around a hundred different products for your skin or having to pick and prioritize the products most important to you? Leave it all behind as Garnier introduces the BB cream, Beauty Benefit Cream - an all in one daily moisturiser which is the perfect solution to all your skin care problems.  Everything you need for instantly perfect looking skin is now in one cream. The Garnier BB cream is a miracle skin perfector that gives you perfect skin – instantly!

Infused with the goodness of Vitamin C, Almond extracts and Brightening Minerals, the Garnier BB cream gives you a deeply moisturised and visibly radiant perfect look. Being an all in one skin care product the BB cream gives multiple skin care benefits like:

•             Moisturisation  for  up to 8 hours

•             Healthy glow

•             Zero imperfections

•             Sun protection with SPF 24

•             Lasting Fairness

It’s time to make it your new perfect friend as Garnier BB cream is the first of its kind in the skin care segment in India and is priced at just Rs. 99 for 18gm and Rs. 199 for 40gm. 

Watch out for the new Garnier BB Cream ad with Deepika Padukone, coming soon to a TV channel near you.

***

About Garnier:

Garnier, the international expert, in skin care, hair care & hair color was established in India in 1991. Its endeavor is to bring to the Indian consumer new, different and better products relevant to their needs at an affordable price. Garnier uses active natural ingredients which have been carefully extracted to preserve their quality and purity. Products have been dermatologically tested to ensure respect to your skin.

Stay infection-safe with Vaseline GermSafe Petroleum Jelly

Vaseline® Petroleum Jelly offers best anti-bacterial protection with its latest product-Vaseline GermSafe® Petroleum Jelly. Vaseline® Petroleum Jelly for years has been symbolic of beauty needs and moisturization, now provides unparalleled anti-bacterial protection too!

With a promise to keep ‘Germs out, moisture in’, Vaseline GermSafe® Petroleum Jelly provides excellent anti-bacterial protection and moisturization. It forms a protective layer on the skin and traps in the skin’s natural moisture, leaving your skin soft, supple and protected. Vaseline GermSafe® Petroleum Jelly undergoes a three step purification process which involves hydrogenation and double filtration, thus resulting in the purest form of petroleum that provides the best-anti bacterial protection.

Discovered over 150 years ago, the humble jar of petroleum jelly has become an integral part of our daily lives today. Originally discovered to be of medicinal use during World War II, when it was used to treat minor cuts and burns; Vaseline GermSafe® Petroleum Jelly is all set to become a medicine-chest staple.

Vaseline GermSafe® Petroleum Jelly, with its superlative anti-bacterial properties can also be used for treating nappy rashes and healing scabs. A protective and soothing dressing for minor burns, sunburns, minor cuts, scrapes, insect bites, Vaseline GermSafe® Petroleum Jelly; helps protect exposed or irritated tissues from reopening to help prevent infection during the healing process thus providing superior germ protection.

Vaseline GermSafe® Petroleum Jelly is now available at your nearest pharmacy.

SKU	Price
25ml	Rs. 30
50ml	Rs. 45
100ml	Rs. 77