Lakme Launches new Lakmé Absolute™ Bi-phased Make-up remover.

Sweep it clean with the new Lakmé Absolute™ Bi-phased Make-up remover

Created with a unique formula that uses a combination of oil and water

Mumbai, July 2012: Worried your kaajal gives you panda eyes? Taking off your makeup after a party will now be absolutely hassle-free! Allow your skin to relax as you cleanse it with the newly launched Lakmé Absolute™ Bi-phased Make-up remover which is enriched with the goodness of antioxidants.The product is designed to break down and rinse off the chemicals in make-up that ordinary soaps and face-washes can't. The oil helps to get rid of the make-up while the water helps in deeply hydrating the skin.

Lakmé Absolute™ Bi-phased Make-up remover comes equipped with an ultra hygenic pump that makes it very easy to carry around in your makeup bag. The remover uses a delicate blend that safely removes the makeup without letting it sting sensitive areas. It thoroughly does away with all kinds of longwear and waterproof makeup, leaving the skin feeling soft and smooth.

The Lakmé Absolute™ Bi-phased Make-up remover is priced at Rs. 210 for 60 ml.

About Lakmé

The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to http://www.facebook.com/ilovelakme or www.lakméindia.com

Let's Go Bright This Summer: Lakme Absolute Fast and Fabulous One Stroke Nail Color

I am enjoying every bit of summer  - Sunny Skies, Heat, Cool Nights, Flower prints, Bright Colors, Ice Cold Drinks and Fresh Juices !!! Summers are here to stay so Enjoy every bit of it !! 

Today I am reviewing Lakme Absolute Fast and Fabulous One Stroke Nail Color - WHAT A BIG NAME !!! Never mind - These nail colors were launched as a part of Lakme's Absolute Range of cosmetics. 

Product: Lakme Absolute Fast and Fabulous One Stroke Nail Color.

Price and Quantity: INR 175 for 10 ml 

Shades Available : 30 !! 

What the Company claims:

Nail Color that gives a bright and dazzling shine to your nails.
Lakme Absolute Fast and Fabulous One Stroke Nail Color - Wet to set in 40 seconds.   Unique flat brush for one stroke application. This color will gives a bright and dazzling shine to your nails.

 

 
 

My  Experience with the Product :

I am a nail paint fanatic !!! Nail paints are my way to jump start  my mood !! Its the only thing I knew when I knew nothing about makeup - My besties Nail Paints and Nail Art !! 

I have tried so many nail paints !!! And the characteristic of Lakme Nail Paints are that they are thick. They don't dry up quickly ! 

I remember using hair dryer to get my nail paint dry quickly. So when Lakme launched nail paints that dried up in 40 seconds ... I was super excited !! 

The Fast and Fabulous nail paints come in a rectangular bottle with a silver cap. The brush is short and stout with fat brush which perfectly colors your nails in 2-3 swipes. 

The consistency of these nail paints are also bit thick but they certainly dry up super quick !! 

The finish is glossy and the only complain I have with this range is that it starts chipping rather very quickly !!!

Enjoy the Swatches Below --

 

Please note: The product was provided by the company's PR for consideration.

KAREENA KAPOOR - THE FACE OF Lakmé ABSOLUTE

BOLLYWOOD STAR REPRESENTS NEW BEAUTY RANGE

Lakmé since its inception has always celebrated beauty and as an ode to the contemporary Indian woman, Lakmé presents ABSOLUTE - a high-performance long wear make up range. This premium range of cosmetic has been specially created for the woman of today who leads an international life with a soul that is Indian at heart. Kareena Kapoor a mesmerizing beauty, a caring sister, a devoted daughter, a talented actress and above all an epitome of the confident Indian woman, has been chosen as the face of Lakmé ABSOLUTE.  She is a perfect fit for the brand as she embodies the quintessential essence of beauty, which the brand represents. As the face of Lakmé ABSOLUTE, Kareena will be part of the brand’s campaign and unveil the Absolute looks at the Lakmé Grand Finale by Manish Malhotra at Lakmé Fashion Week Winter/ Festive 2011 (August 16 –21, 2011).

Lakmé ABSOLUTE is the brand’s high performance long-wear makeup line with world class products that last up to 16 hours. Designed by Lakmé make-up experts Lakmé ABSOLUTE offers the best in long-wear benefits coupled with do-good skin care properties enabling the contemporary Indian woman to be magical in her everyday life.

Talking about being the face of Lakme Absolute Kareena Kapoor said, “I’m very proud to be associated with a brand that introduced the concept of make-up to the Indian woman and today I’m excited to undertake this new journey with them. Lakmé ABSOLUTE keeps my skin radiant and makes me look beautiful the whole day without the need of any touch-ups. Its long wear and high-performance products are just what I need.”

While speaking about the new products she says, “One of my favorite products is ABSOLUTE Lip Last with its precision brush and I’m totally hooked on to the Plump and Shine glosses for the range of sensational colors it offers, there is something for every occasion. As a face make the White Intense Two-Way compact is an extremely convenient product that doubles up as a powder and foundation and has sun filters, which protects my skin from the sun. I completely love the ABSOLUTE Mattreal mousse for daily wear as it’s extremely light and renders a natural glow to my skin while the Soft Focus Foundation is perfect for the glamorous party look. Amongst the eye products ABSOLUTE Kohl Ultimate is my favourite kohl that gives it a one stroke black color .”

Farida Kaliyadan, General Manager - Lakmé says, “We are delighted to have Kareena as the face of Lakmé ABSOLUTE and launch its exciting range of products. Lakmé ABSOLUTE has been specially designed keeping in mind the Indian skin tone, texture and weather conditions. The range is inspired by the modern woman who effortlessly plays myriad set of roles across her personal and professional life. Kareena’s confident persona and beauty makes her the perfect choice for Lakmé ABSOLUTE. She is a performer par excellence and embodies what ABSOLUTE stands for.”

About Lakmé

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakméindia.com