Virgin Atlantic and bareMinerals are giving passengers a taste of the high life
this summer with the creation of a new bespoke lip product.
bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper
Class Red’ – will mark the launch of the airline’s
redesigned Upper Class cabin which takes to the skies this spring. The airline has
chosen the award-winning makeup brand bareMinerals to select the perfect lip
product to re-create the iconic ‘Virgin Atlantic Red’ –
giving high-flying passengers the chance to experience the jet-set glamour and
style synonymous with the airline’s cabin crew.
To have a look and feel
of how we groom our crew with this, please view this video
The
striking lip colour, ‘Upper Class Red’, will be made available to
sell to the public for pre-order on board Virgin Atlantic flights through the
airline’s inflight shopping guide, Retail Therapy. It will also be
sold at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK
before it is made more widely available later this year at selected
bareMinerals stockists
Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic,
says: “Red hot lips have always been a
trademark of our cabin crew, signifying the strength and confidence they
embody. With the launch of ‘Upper Class Red’, this is finally being
made available to passengers - meaning one swipe is all you need to create a
classic and timeless look – something our cabin crew can certainly vouch
for!”
The lip colour has been specially chosen by bareMinerals with Virgin
Atlantic’s cabin crew because of the perfect colour match to the
‘Virgin Atlantic Red’. bareMinerals only use the finest quality
ingredients in its products and its moisture enriching lip formula make it a
firm favourite with Virgin Atlantic’s cabin crew - who have already given
it their seal of approval.
Vanessa White, Upper Class cabin crew at Virgin Atlantic comments: “All of the female cabin crew wear red lipstick so we were
keen to find a ‘Virgin Atlantic Red’ worthy of the perfect pout!
‘Upper Class Red’ is a vivid shade that’s bold, strong and
perfect for travelling in.”
All female cabin crew will be wearing the shade onboard the new
Upper Class Cabin which launches this spring on the A330 flight from London to
New York. Upper Class passengers lucky enough to be travelling onboard
the inaugural flight will also receive a sample as a welcome gift to take away
with them. A brand new A330 will also be flying from London to Delhi starting July
9th 2012.
Sarah-Jane Froom, European Makeup Artist at bareMinerals, comments: “We predict that bareMinerals Pretty Amazing™ Lipcolor
in ‘Upper Class Red’, is set to be a popular choice as it’s
got the coverage of a lipstick but the high shine effects of a gloss to deliver
a full-bodied, velveteen colour – a red shade that suits every skin tone.
It’s also been created with frequent fliers in mind as it includes
micronized freshwater pearl powder which hydrates the lips alleviating the effects
of cabin air pressure. Plus the comfortable and longwearing finish makes
glamour last that bit longer, perfect for long-haul flights.”
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Thursday, April 5, 2012
VIRGIN ATLANTIC’S PERFECT POUT ‘Upper Class Red’ Takes Off
VIRGIN ATLANTIC’S PERFECT POUT ‘Upper Class Red’ Takes Off
2012-04-05T05:32:00-07:00
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Bareminerals|Lip color|Miscellaneous.|New Launches.|Perfect Pout|Upper Class Red|Virgin Atlantic|
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